Visual identity for Carbo Culture – a startup hacking the carbon cycle
Carbo Culture is a startup on a mission to remove a gigaton of CO2 annually by 2030. This will be achieved with the help of their technology – a modular reactor that enables the company to rapidly convert biomass waste into a high purity, functional carbon. The resulting biocarbon material stays stable for hundreds of years, keeping it out of the atmosphere. Carbo Culture puts these biocarbons to use in environmental remediation, advanced materials – and particularly – to heal the soil.
In their work towards a sustainable future, Carbo Culture needed a new, stronger identity, to be able to communicate about their technology, services and products, in a credible way. Kokoro & Moi designed a new visual identity and guidelines for Carbo Culture, as well as various brand applications.
Carbo Culture fights against climate change by converting biomass waste into functional carbons – stabilizing and sequestering them for centuries.
Carbo Culture operates in the fields of bioengineering and technology. The aim was to create both a clean, modern and credible, but also bold and inspiring identity, to make the company stand out from their competitors and attract customers, investors and also the community of like-minded people working towards a sustainable future.
In addition to black and white, the color palette is minimal and distinctive, with an energetic orange (representing the fire and pyrolysis of the Carbo Culture’s biochar making process) and calming light blue (sky/atmosphere). The brand typography is a duo of clear and functional BrownPro, and a contrasty Chap, to be used for the taglines and large sentences. The logo was designed with the intention not to steal the show, it’s lowercase letters come straight from BrownPro, with no extra tricks.
The visual identity includes also pictograms and patterns. The pictograms are clear and simple, designed to be consistent with the brand typography, BrownPro. Two patterns, "soil" and "air", bring extra spice to the whole. Soil pattern mimics the Carbo Culture’s end product, biochar, whereas the dotted air pattern illustrates the carbon dioxide the company is cleaning from the air.
The aim was to create both a clean and modern, but also bold and inspiring identity, to attract customers and investors, but also the community of like-minded people working towards a sustainable future.