AddSearch is a lightning fast site search for any website. The service solves the problem of outdated, slow and inaccurate site searches with it's modern search tool that works as a layer on top of any website.
The AddSearch identity communicates the ease-of-use of the service through a clear and easily understandable design that underlines the dualism of the brand name. The brand message is highlighted by a bold color pair. A key element of the identity is the the AddSearch symbol. It was designed as a revision of the typical seach icon, a form simple enough to incorporate in any search bar.
Apart from the visual identity and print applications Kokoro & Moi produced a video explaining the key concepts behind the service.