Audiodraft helps companies to outsource music and audio production to a global community of music professionals. Audiodraft is a network of 15,000+ sound designers and music composers from over 100 different countries worldwide. The Audiodraft community crafts custom-made music and sound design from background music for TV commercials to theme music for games and audio logos for various companies.
Kokoro & Moi helped to refresh the Audiodraft brand in 2012 as the company expanded its operations to the US market. The new look features more cues to digital audio and the design aspect of sound production – starting from the redesigned edgy logo to the bold and bright Audiodraft green. The redesigned identity was accompanied with launch campaigns for selected target audiences at festivals in Cannes, Austin and San Francisco.