Ditto is an application that allows users to say what they’re about to do and then get feedback from existing friends on Facebook or Twitter or other users in the same location. The inspiration behind Ditto was the insight that ‘Where are you going?’ is one of the most common phrases communicated by mobile devices. The application aims to coordinate this planning process through the mobile, social and local information incorporated within it.
Kokoro & Moi is responsible for the Ditto visual identity and user interface design together with the Ditto developer team. The UI was designed as an easy-to-use icon-led system, which gave the direction for a simple and symbol-heavy brand identity.