Finland 100

The work is in progress and the page will be updated during the year with the new images added!

Finland became an independent state on 6 December 1917. The newly born state was willed into being by the Finns after a long struggle. In spite of hard times, the Finnish people have for almost a hundred years engaged in the building of their country and making decisions together. Now the Finns are leading their country into a new century with courage and determination.

Finland’s centenary celebration project is run by the secretariat at the Prime Minister’s Office. The theme of the year is ‘Together’. With the help of a host of participants, a lively programme covering the whole of 2017 will be drawn up.

Kokoro & Moi is responsible for creating the visual identity for the project. One of the goals was get all the Finns involved and take part in the celebrations. Visual identity was designed to help in this task. ‘Finland’s Faces’ illustration concept became the cornerstone of the identity. Rich and diverse illustrations are built of faces drawn with endless variety of different styles and techniques. Kokoro & Moi created an extensive library of illustrations to be used for the various needs from communication to marketing materials during the year.

To bring the illustration concept in the centenary year to life, a digital online application was created and developed. With the ‘Finland’s Faces’ application, all the Finns and friends of Finland are invited to participate and edit their selfies into unique cartoonized versions. The illustrations can be shared via the social media, saved for later use or submitted to be part of the ‘Finland’s Faces’ collections and several implementations to be executed during the year 2017. Theme ‘Together’ is put in the practice with an open, fun and inspiring way.

In addition to the illustration concept, the other elements of the visual identity were designed. Blue and white, the colors from the flag of Finland, were an obvious choice for the color palette, accompanied with the set of bright colors derived from the characteristics of Finland and its nature. Bespoke typefaces, Finland 100 Groteski and Antiikva, were designed for the project. Finland 100 Groteski represents international and modern sans-serif with Finnish flavour. Finland 100 Antiikva brings historic layer to the whole with a warm and romantic touch. The logo for the project was designed and launched before Kokoro & Moi joined the project and redesign was not allowed. Instead some modification was needed to add readability and usability to the existing logo.

The programme is built by a wide range of stakeholders from the cities to the organisations and companies who mainly communicate and advertise their projects by themselves. To help and encourage participants to design their materials using the visual identity elements created for the project, the bespoke fonts are shared for free. The Finland’s Faces illustration concept is available for anyone to use. Comprehensive guidelines were designed to help participants to create the materials they needed.

Kokoro & Moi has developed the visual identity concept, communication design, advertising and several other design projects from product to spatial and interactive design. For the project, Kokoro & Moi has teamed up with the marketing communications agency Miltton Creative and the digital development agency Great Apes who has been involved in building the ‘Finland’s Faces’ application.