Fung Tu is a restaurant on the border of the Lower East Side and Chinatown in NYC. It features a creative and personal style of Chinese-American food that is complemented by a terroir-driven beverage program. The restaurant, led by Chef Jonathan Wu, is inspired by the old Chinese methods and ingredients, such as red toon tree, a herb grown in Jonathan's grandma's back yard, or stories from his aunt and uncle about local street food, some dishes lost during the Cultural Revolution.
Kokoro & Moi is responsible for the identity for Fung Tu, extending from the logo to the menus and fully responsive website. Toon leaf, crafted in the logo to more geometric shape, is the main inspiration for the identity. Like the veins in the leaf, the grid is visible and structures the content in the menus and website. Colour palette is reduced, modern black and white.