Helsinki Design Week 2011

"The Heart" installation by Andy Best and Merja Puustinen, photo by Johannes Romppainen

Helsinki Design Week offers a package of events for anyone to learn more about design and for professionals to display their creativity and talent.

Engraved signage at the main venue, Old Customs Warehouse
Custom type inspired by the lettering above
Opening night, photo by Johannes Romppainen

The identity is mainly inspired by the main event venue – the Old Customs Warehouse.

Design delivers meaning. It is all around us in our everyday lives, shaping the way we live and work. Design also crosses boundaries in work, allowing professionals of different fields to communicate and develop. Helsinki Design Week offers a package of events for anyone to learn more about design and for professionals to display their creativity and talent.

This city-wide event, encompassing design, architecture and fashion, was first organised in 2005. Helsinki Design Week's mission is to encourage companies to develop their businesses in new directions, to contribute to improvements in various areas of Helsinki, and to become more international in scope. The event offers exhibitions, seminars, workshops, fashion shows and shopping experiences to visitors, as well as open days in private homes, public buildings, and design studios.

Kokoro & Moi is responsible for the identity of Helsinki Design Week 2011 as well as the art direction of the ad campaign, publications, exhibition design and digital presence. The identity is mainly inspired by the main event venue – the Old Customs Warehouse (Katajanokan Tulli- ja Pakkahuone). The brick walls, the stone facade's characteristic art deco lettering as well as the green and red channels familiar from customs declarations all played important roles in the identity system.