Poseidon Helsinki is a company, whose underlying idea is to centralize the tasks of the architect and the builder under the same roof. This creates visionary design, higher quality construction and uncompromising outcome - simply better homes for people.
The visual identity for Poseidon Helsinki was inspired by the era of modernism, with its colors, grids and shapes taking influence from architecture and art of the time, led by Le Corbusier and the masters of geometric abstraction.
The primary elements of the identity are the outlined geometric shapes filled with color, which were taken from the map of downtown Helsinki with all its blocks and buildings, illustrating the area where the company operates and the potential targets it could take over and renovate. Texts and the logo were typed in horizontal and vertical directions, like the streets around the blocks. To highlight the company’s desire to plan and design, not only to build, patterns based on the millimeter and graph papers were incorporated into the identity, taking over the surfaces in the various applications and creating space for architectural sketches and notes.
Kokoro & Moi created a visual identity for Poseidon Helsinki and was responsible for designing the applications, from the printed collateral to the the website. The logo was painted by the illustrator Linda Linko.