Helsinki is going through a major process of renewal, as former industrial and harbour areas are being transformed for new uses. Around 20 kilometres of new public shoreline will be freed for use by all the city’s residents. This represents a significant addition to the shoreline paths that circle the peninsula. How will this improve the quality of life for residents, and what opportunities will it create for everyday life and enjoying the moment? The book and exhibition series ‘Tailwind – Helsinki Horizon 2030’, curated by Helsinki City Planning Office's Urban Pilot programme, provides answers to these and other questions.
Kokoro & Moi is responsible for the visual identity for Urban Pilot, as well as art direction and graphic design for the Tailwind exhibition series – guided by the architect Esa Vesmanen – and the Tailwind book. Both identities are heavily rooted in nautical themes. The look and feel of the Tailwind productions is based on sails and maritime signal flags, while the Urban Pilot identity rests on visual cues of radar systems.