World Design Capital Helsinki 2012 Pavilion

Paviljonki was an open-to-all space celebrating World Design Capital Helsinki 2012 with daily discussions, workshops, and socialising with food, music and film.

Designed at Aalto University’s Wood Programme, Paviljonki was a showcase of Finnish sustainable wood architecture.

The identity is aligned with the WDC Helsinki 2012 brand, focusing mostly on the vivid colour palette and the triangular shapes visible in the Paviljonki architecture and layout.

Paviljonki (Pavilion) was an open-to-all space between the Museum of Finnish Architecture and the Design Museum, celebrating World Design Capital Helsinki 2012 with daily discussions, workshops, and socialising with food, music and film.

Designed at Aalto University’s Wood Programme, Paviljonki was a showcase of Finnish sustainable wood architecture and it was realised by WDC Helsinki 2012 in collaboration with Aalto University, the Museum of Finnish Architecture, the Design Museum and UPM with a programme coordinated by Demos Helsinki.

Kokoro & Moi is responsible for the Paviljonki identity as well as art direction of the ad campaigns, publication & print design and information graphics. The identity is aligned with the WDC Helsinki 2012 brand, focusing mostly on the vivid colour palette and the triangular shapes visible in the Paviljonki architecture and layout.

wdchelsinki2012.fi/en/pavilion