The World Design Capital Helsinki 2012 initiative celebrated openness by taking citizens to the centre of the visual identity process and asking them to create a symbol or graphic for a world capital of design. This was done through multiple workshops executed as open platforms for experimentation and participation for all people. In parallel with this non-professional approach, established designers were invited to join in the creation of official WDC Helsinki 2012 products. The same brief that was given to people at Open Identity workshops was presented to a group of Finnish designers – including architects, graphic designers, industrial designers and textile designers such as Vuokko Nurmesniemi, Kustaa Saksi, Oiva Toikka and Tuomas Toivonen. A collection of products ranging from clothing to various accessories featured the final artworks by group members. Alongside this ‘pro collection’ a series of products were created celebrating the general public's work as well. These included various collectibles for home – and especially for the children’s' rooms.