The World Design Capital is a city promotion project celebrating the merits of design. Held biennially, it seeks to highlight the accomplishments of cities that are truly leveraging design as a tool to improve their social, cultural and economic climate throughout a year-long programme of design-related events.
The visual identity of the World Design Capital Helsinki 2012 was built around the idea of openness. Citizens were taken to the centre of design and problem-solving to develop ideas and solutions further. The brand identity featured hundreds of graphic interpretations of the main themes (Open Helsinki – Embedding Design in Life, Global Responsibility, and Roots for New Growth), designed in Open Identity Workshops by people of all ages, nationalities and other different backgrounds. The identity changed its look between media and events as more graphics were fed in, representing the open source idea in the form of an identity system.
After successful work in the application phase in 2009, Kokoro & Moi continued with World Design Capital Helsinki 2012 by developing the Open Identity concept, visual identity, communication design, advertising and several other design projects from product to spatial and interactive design.